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Sedona Vickers

Director of Operations

Sedona brings order to chaos. A self-professed introvert, she loves data analysis, process improvement and project management. She began her career as an Account Manager at a local Dallas startup before joining the Will Reed team in 2017.

Sedona spent three years as a Recruiter and Recruiting Manager before transitioning into Operations, so she knows the world of recruiting and early-stage tech very well. This level of understanding has helped propel Will Reed’s growth story and turned us into a best-in-class executive search firm.

Sedona resides in Dallas, Texas with her husband Cash and their horse-sized dog named Brego. They are highly involved in growing their church and are expecting their first child (a little boy) in December 2021.



What's your secret operations weapon?

Forecasting and preparing for hurdles when executing on a big idea.

What is your secret recruiting weapon?


What can we find you doing on Saturday morning?

A walk around the lake followed by coffee and reading.

What's the biggest strength you bring to the Will Reed team?

Taking a large amount of information and distilling it down into easily-digestible takeaways.